The amusement park is a place full of joy and surprises, and it is also an industry full of challenges and opportunities. As an investor and operator of an amusement park, have you ever thought about how to make your amusement park more outstanding and successful? How to make your amusement equipment safer and more professional? How to make your amusement park more innovative and profitable? How to make your visitors more satisfied and loyal? How to make your partners more trusting and supportive?
If you are interested in these questions, please continue reading this article, because we will reveal the operation skills of the amusement park from a professional perspective, teach you how to improve the attractiveness and competitiveness of the amusement park, and make your amusement park a leader in the industry.
1. The operation principles of the amusement park
The operation of the amusement park is a systematic project involving multiple factors, and requires a clear idea and planning. Based on our experience and research, we believe that the operation of the amusement park can follow the following five principles:
Safety first: The safety of the amusement park is the basis of operation and the most basic need of tourists. The amusement park must ensure the quality and performance of the amusement equipment, conduct regular inspections and maintenance, and avoid failures and accidents. Amusement parks should formulate and implement safety management systems, train and supervise employees’ safety awareness and operating standards, and prevent and handle emergencies. Amusement parks should strengthen communication and guidance with tourists, remind and inform tourists of precautions and safety measures, and ensure the personal and property safety of tourists.
Professionalism first: The professionalism of the amusement park is the core of operation and an important expectation of tourists. Amusement parks should select and introduce professional amusement equipment suppliers to ensure the professional level of the design, manufacturing, installation, commissioning, and operation of amusement equipment, and improve the quality and efficiency of amusement equipment. Amusement parks should establish and improve professional operation management teams, recruit and train professional operators, improve the skills and quality of operators, and improve the service level and effect of operators. Amusement parks should pay attention to and learn from professional operation experience and cases, continue to learn and innovate, and improve the level and ability of operations.
Innovation is king: The innovation of amusement parks is the soul of operation and the main demand of tourists. Amusement parks should pay attention to and grasp the development trends and changes of the amusement industry, introduce and develop new amusement equipment and projects, and meet the new needs and preferences of tourists. Amusement parks should combine and utilize the geographical location, cultural background, theme style and other characteristics of the amusement park to create and launch unique amusement scenes and experiences to attract tourists’ attention and interest. Amusement parks should keep pace with the times and use new technologies and means to enrich and enhance the functions and effects of amusement equipment, create and convey the value and significance of amusement.
Profit-oriented: The profit of an amusement park is the purpose of operation and the reasonable payment of tourists. Amusement parks should formulate and implement reasonable charging standards and strategies, determine and adjust the ticket prices and discounts of amusement equipment according to factors such as the type, scale, popularity, and cost of amusement equipment, balance the income and expenditure of the amusement park, and realize the profitability and development of the amusement park. Amusement parks should develop and expand diversified profit channels and models. In addition to the ticket revenue of amusement equipment, they can also increase the added value and income of the amusement park through the catering, accommodation, shopping, entertainment, advertising and other businesses of the amusement park, and increase the profits and returns of the amusement park. Amusement parks should consider and meet the consumption needs and capabilities of tourists, make tourists feel that they are getting value for money, make tourists willing to pay for the services and experience of the amusement park, and make tourists become loyal consumers and promoters of the amusement park.
Win-win cooperation: Cooperation in amusement parks is the support for operations and an indirect beneficiary of tourists. Amusement parks should establish and maintain good cooperative relationships, and work with partners such as amusement equipment suppliers, amusement park designers, amusement park management consultants, and amusement park marketing experts to jointly discuss and solve the operational problems and difficulties of amusement parks, share the operational resources and opportunities of amusement parks, and jointly create the operational value and results of amusement parks. Amusement parks should actively participate in exchanges and cooperation in the amusement industry, and work with partners such as amusement parks, amusement associations, and amusement media in the same industry to jointly promote and promote the development and progress of the amusement industry, jointly improve and protect the brand and image of the amusement industry, and jointly serve and satisfy the market and users of the amusement industry.
2. The operation method of the playground
The operation principles of the playground are the basic concepts and standards that guide and regulate the operation of the playground. However, to implement these principles into specific operation practices, some specific operation methods and steps are still needed. Based on our experience and research, we believe that the operation methods of the playground can be divided into the following five aspects:
The purchase and layout of amusement equipment: amusement equipment is the core asset of the amusement park and the main attraction of the amusement park. The amusement park should choose and purchase amusement equipment suitable for itself according to its own positioning and goals, and consider factors such as the type, scale, style, theme, function, safety, cost, and benefit of the amusement equipment. It should choose a qualified and reputable amusement equipment supplier, sign a reasonable and complete amusement equipment procurement contract, and ensure the quality and performance of the amusement equipment. The amusement park should layout and arrange appropriate amusement settings according to its own space and conditions, consider factors such as the distribution, combination, streamline, vision, and atmosphere of the amusement equipment, layout distinctive and logical amusement areas, arrange orderly and efficient amusement equipment operation, and create an interesting and comfortable amusement equipment experience.
Marketing and promotion of amusement parks: The marketing of amusement parks is an important means of amusement parks and also the main competitiveness of amusement parks. The amusement parks should formulate and implement effective marketing strategies based on their own characteristics and advantages, consider the target market, target customers, target positioning, target influence and other factors of the amusement parks, choose appropriate marketing channels and tools, such as the Internet, social media, advertising, activities, word of mouth, etc., convey powerful marketing information and content, such as the brand, image, story, value, etc. of the amusement parks, attract and retain the attention and interest of tourists, and promote and increase the visits and consumption of tourists.
Service and management of amusement parks: The service of amusement parks is the basic responsibility of amusement parks and also the main responsibility of amusement parks. The amusement parks should establish and improve the service management system according to their own scale and conditions, consider the service standards, service processes, service quality, service effects and other factors of the amusement parks, recruit and train qualified service personnel, formulate and implement reasonable service specifications and systems, provide and guarantee the safety, comfort, convenience and satisfaction of tourists, collect and process tourists’ feedback and suggestions, and continuously improve and enhance service levels and capabilities.
Maintenance and update of amusement parks: The maintenance of amusement parks is a necessary task for amusement parks and also the sustainable development of amusement parks. The amusement parks should formulate and implement reasonable maintenance plans and budgets according to their own conditions and needs, and should consider factors such as the maintenance cycle, maintenance scope, maintenance methods, and maintenance effects of the amusement parks. They should regularly and timely inspect, clean, repair, and replace the facilities, equipment, environment, and safety of the amusement parks. They should ensure the normal operation and good condition of the amusement parks, and avoid and reduce the failures and losses of the amusement parks. The amusement parks should formulate and implement reasonable update plans and budgets according to market changes and the needs of tourists, and should consider factors such as the update cycle, update scope, update methods, and update effects of the amusement parks. They should timely and appropriately transform, upgrade, and replace the facilities, equipment, environment, and themes of the amusement parks. They should ensure the novelty and attractiveness of the amusement parks, and adapt to and meet the development and innovation of the amusement parks.
Analysis and evaluation of amusement parks: The analysis of amusement parks is an important basis for amusement parks and an effective improvement of amusement parks. The playground should formulate and implement reasonable analysis plans and methods according to its own goals and standards, consider the analysis purpose, analysis object, analysis indicators, analysis tools and other factors of the playground, collect and organize the operation data and information of the playground, such as the number of tourists, tourist satisfaction, the utilization rate of amusement equipment, the income and expenditure of the playground, etc., analyze and evaluate the operation status and operation effect of the playground, find out and solve the operation problems and difficulties of the playground, formulate and implement the operation optimization and improvement measures of the playground, and improve the operation level and ability of the playground.
3. The operation effect of the playground
The operation method of the playground is the specific measures and steps to realize and implement the operation principles of the playground, but to verify and evaluate the rationality and effectiveness of the operation method of the playground, some specific operation effects and indicators are needed. Based on our experience and research, we believe that the operation effect of the playground can be measured from the following five aspects:
The safety of the playground: The safety of the playground is the basic requirement for the operation of the playground, and it is also the basic guarantee for the operation of the playground. The safety of the amusement park can be measured by the following indicators: the failure rate of amusement equipment, the maintenance rate of amusement equipment, the accident rate of the amusement park, the safety complaint rate of the amusement park, the safety satisfaction of the amusement park, etc. The lower these indicators are, the higher the safety of the amusement park is, and the more stable and reliable the operation of the amusement park is.
Professionalism of the amusement park: The professionalism of the amusement park is the core competitiveness of the operation of the amusement park, and it is also the core value of the operation of the amusement park. The professionalism of the amusement park can be measured by the following indicators: the quality of amusement equipment, the performance of amusement equipment, the management level of the amusement park, the service level of the amusement park, the professional satisfaction of the amusement park, etc. The higher these indicators are, the higher the professionalism of the amusement park is, and the better and more professional the operation of the amusement park is.
Innovation of the amusement park: The innovation of the amusement park is the soul of the operation of the amusement park, and it is also the driving force for the development of the operation of the amusement park. The innovation of the amusement park can be measured by the following indicators: the innovation of the amusement equipment, the functionality of the amusement equipment, the theme of the amusement park, the experience of the amusement park, the innovation satisfaction of the amusement park, etc. The higher these indicators are, the more innovative the playground is, and the more interesting and meaningful the operation of the playground is.
Profitability of the playground: The profitability of the playground is the purpose of the operation of the playground, and it is also the development guarantee of the operation of the playground. The profitability of the playground can be measured by the following indicators: the income of the playground, the expenditure of the playground, the profit of the playground, the return rate of the playground, the profitability satisfaction of the playground, etc. The higher these indicators are, the higher the profitability of the playground, and the more successful and sustainable the operation of the playground is.
Cooperation of the playground: The cooperation of the playground is the support of the operation of the playground, and it is also the development resource of the operation of the playground. The cooperation of the playground can be measured by the following indicators: the number of partners of the playground, the quality of the partners of the playground, the partnership of the playground, the cooperation effect of the playground, the cooperation satisfaction of the playground, etc. The higher these indicators are, the higher the cooperation of the playground is, and the more support and resources there are for the operation of the playground.
4. Summary of the operation of the amusement park
The operation of the amusement park is a complex and interesting topic, involving knowledge and skills in many aspects, and requires comprehensive and meticulous thinking and planning. Through this article, we introduce the operation principles, operation methods, and operation effects of the amusement park. We hope to provide you with some useful references and inspirations to help you improve the operation level and ability of the amusement park, make your amusement park safer, more professional, innovative, profitable, and cooperative, and make your amusement park the leader in the industry.
Of course, our introduction is not complete and comprehensive. There are still many details and skills in the operation of the amusement park. You need to make flexible adjustments and applications according to your actual situation and needs, and constantly learn and practice, continuously optimize and improve, and constantly innovate and break through to make your amusement park achieve the best operation status and effect.
If you have any questions or suggestions about our introduction, or you want to know more information and content related to the operation of the amusement park, please feel free to contact us. We will serve you wholeheartedly and discuss and share with you the mysteries and fun of the operation of the amusement park.
Thank you for your reading and attention. I wish your amusement park operates smoothly and your amusement park business is prosperous!